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COVID-19 B2B Sales Digitization | Refinery Brands

COVID-19 Forcing B2B Sales Into Digitization

Traditional B2B sales processes that yield steady revenue, including many B2B industrial companies, rely heavily on face-to-face interactions. However, with limited access to in-person meetings during 2020 (and companies rumored to keep appointments virtual until 2022), many B2B organizations have been forced to invest in digitizing their "traditional" sales cycle.